Unless you’re going for a certain look, you should always shoot videos on your cell phone in a landscape position. Meaning, turn your phone sideways! This will prevent those black bars from showing up on either side of the video. If you’re going the DIY route for your business’ content, this will make the videos that much more professional looking. If you’re using an iPhone, you can even adjust exposure (the little sun looking slider that appears when you tap…

Nobody likes watching a video only to be blinded by a powerful light behind a dimly lit subject. If you re going the DIY route for your business content, especially if capturing content of a person, make sure they are facing a window, lamp, or other light source. This will ensure your subject is properly lit. Usually a window with blinds that are drawn will add a nice, soft light. If you feel like the light is blinding you, there…

If you’re going the DIY route for your business’ content, sometimes the heavy duty editing software just isn’t necessary. Adobe Premiere, Final Cut Pro, Davinci Resolve, all of these can be left to the professionals. But if you’re ballin on a budget, iMovie works just as well. Most of us carry an iPhone or at least someone in the office has one. Did you know that the editing software iMovie is a free app on iPhones? If you need quick…

Now before we get demolished for ending a sentence with a preposition, keep in mind this is a common saying in a lot of industries. Quick background, when working for the Catholic Church, Drew always tried to remember this mantra. If you need adult volunteers, find them at the ball games and school drop off. If you need youth attendance, visit them at lunch at school or hanging out with friends. Same can go for your business as well. What…

A cryptic message for sure but simply points out the necessity for backups. If you’re going the DIY route for your business’ content, there are times that you’ll run into some bumps in the road. Take for example, audio in a video. If you only have one microphone, on camera, and you’re the subject in the video, you may not notice if the battery dies on the microphone. Man, have we ever been frustrated by this. When that one source…