Tip #103 – “Shoot cell phone videos horizontally”

Unless you’re going for a certain look, you should always shoot videos on your cell phone in a landscape position. Meaning, turn your phone sideways! This will prevent those black bars from showing up on either side of the video. If you’re going the DIY route for your business’ content, this will make the videos…

Tip #128 – Face your light source

Nobody likes watching a video only to be blinded by a powerful light behind a dimly lit subject. If you re going the DIY route for your business content, especially if capturing content of a person, make sure they are facing a window, lamp, or other light source. This will ensure your subject is properly…

Tip #145 – “iMovie can be your friend.”

If you’re going the DIY route for your business’ content, sometimes the heavy duty editing software just isn’t necessary. Adobe Premiere, Final Cut Pro, Davinci Resolve, all of these can be left to the professionals. But if you’re ballin on a budget, iMovie works just as well. Most of us carry an iPhone or at…

Tip #222 – “Meet them where they’re at.”

Now before we get demolished for ending a sentence with a preposition, keep in mind this is a common saying in a lot of industries. Quick background, when working for the Catholic Church, Drew always tried to remember this mantra. If you need adult volunteers, find them at the ball games and school drop off.…

Tip #237 – “Two is one, one is none”

A cryptic message for sure but simply points out the necessity for backups. If you’re going the DIY route for your business’ content, there are times that you’ll run into some bumps in the road. Take for example, audio in a video. If you only have one microphone, on camera, and you’re the subject in…