The real answer to how long a corporate video should be has nothing to do with attention spans. It has everything to do with the story.
production process
What Makes a Testimonial Video Actually Work?
Most testimonial videos fail before the camera ever rolls. Here’s what actually makes them work, and why the best moment is always the one nobody planned for.
Why Hire a Video Production Company
Let’s get something out of the way right at the start. The camera in your pocket is genuinely impressive. Shoot in decent light, hold it steady, and you’ll get footage that would have required thousands of dollars of equipment not that long ago. Nobody at Wonder Boy Media is going to tell you otherwise. But here’s what we see when a client comes to us after trying to handle their own video production first: bad framing, unflattering angles, harsh lighting,…