Nobody likes watching a video only to be blinded by a powerful light behind a dimly lit subject.
If you re going the DIY route for your business content, especially if capturing content of a person, make sure they are facing a window, lamp, or other light source. This will ensure your subject is properly lit. Usually a window with blinds that are drawn will add a nice, soft light.
If you feel like the light is blinding you, there s also the option of angling the camera so the light source is to your right or left. This can add a dramatic lighting effect to the video. Just make sure you don t angle the camera so the light source is directly behind you!